Industrial Marketing and commercial tools part I

Communication tools are a key support for commercial teams to achieve goals. Apart from value proposition, a set of communication and marketing tools  you should consider the following.

• Impact: concept and image.
• Support sales arguments.
• Talk to customer needs.
• They can be specific to each segment.
• Respect the brand and corporate image.

The tools must be designed and developed keeping the business objectives in mind.

Some examples:

• Product advantages VIDEOS , application and use.
• PRINTED MATERIAL folders, news, press releases, brochures, business cards.
• BRANDING: brand gifts for customers.

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