Marketing: at the market pace and the opportunity

Marketing must be the commercial key for the opportunity. It is very important to be aware of market signals and these are some good practices:
  • Visit customers, listen to them. Establish key and potential clients…Be clear about opportunity map and its $ value.
  • Satisfaction surveys and customer service insights.
  • Market meetings with commercial teams to evaluate opportunities and threats. Develop methodologies that allow analyzing and prioritizing to act.
  • Competition and market indicators monitoring (imports, sales of related products, legal and technological framework).

Many times businesses   windows of opportunity are short and the one who first and best knows how to take advantage of it wins.

ImpaKta supports you in this effort.