Does your sales team have the high impact presentation you need?
You have a meeting with the team that makes the purchase decision of a potential customer…. What do you want to highlight from your company? How do you show that you understand your client´s needs ? What are the value offer technical and commercial arguments? Getting the customer to understand and believe that the best […]
Marketing: at the market pace and the opportunity
Marketing must be the commercial key for the opportunity. It is very important to be aware of market signals and these are some good practices: Visit customers, listen to them. Establish key and potential clients…Be clear about opportunity map and its $ value. Satisfaction surveys and customer service insights. Market meetings with commercial teams to evaluate […]
Industrial Marketing and commercial tools part I
Communication tools are a key support for commercial teams to achieve goals. Apart from value proposition, a set of communication and marketing tools you should consider the following. Impact: concept and image. Support sales arguments. Talk to customer needs. They can be specific to each segment. Respect the brand and corporate image. The tools must […]
Grow hand in hand with your customers: profitable and sustainable
In order to have significant growth, the first thing is to do is protecting key customers. The effort gets bigger if first of all you have to recover the sales you may lose from a key customer to grow.The proposal is to work on how to “shield” these customers and at the same time build […]
Where is the most fertile opportunity?
Business growth plan must be born from market opportunities: current customers, potential customers, new segments, new products or technologies…etc. To maximize the chances of success it is important to understand opportunities and what it takes as an organization to take advantage of it. For this, there are marketing strategy methodologies that allow building a relevant MARKET […]
Growth and profitability strategy: know your market and adapt your value proposition
But the analysis can be taken a step further to seek closer proximity to the market, more satisfied customers and improved profitability. The strategic segmentation of customers with this objective begins with key variables like: purchase volume, potential volume, sale price, customer profitability. Given this, large groups can be made and deepened to understand issues such as: […]
Talk about the product vs. of the solution you can give to that client
Talk about the product vs. about the solution you can give to that client. When we receive a lot of information, we are increasingly demanding to choose what we are going to focus our attention on … and this attention is the beginning of any business relationship. We need the customer to be interested in what […]
Business key: its ability to execute growth projects
2017 begins with the need to grow the business, an initial plan and the imperative of good execution to obtain results. Companies have clarity about market and growth opportunities, maybe there are projects and the fronts of action to grow are identified and that must be strengthened internally to achieve it. The team that leads […]
Business key: its ability to execute growth projects
B2B marketing to sell more and better: know the keys. At Impakta we believe that marketing exists to sell more and better, so the fronts of action must be aligned to generate impact on the business and goals fulfillment. Marketing must work to strengthen commercial area, taking care of financial goals while approaching and guiding […]
