Business key: its ability to execute growth projects
Business key: its ability to execute growth projects B2B marketing to sell more and better: know the keys. At ImpaKta we believe that marketing exists to sell more and better, so the fronts of action must be aligned to generate impact on the business and goals fulfillment. Marketing must work to strengthen commercial area, taking care […]
Business key: its ability to execute growth projects
Business key: its ability to execute growth projects 2017 begins with the need to grow the business, an initial plan and the imperative of good execution to obtain results. Companies have clarity about market and growth opportunities, maybe there are projects and the fronts of action to grow are identified and that must be strengthened […]
Talk about the product vs. of the solution you can give to that client
Talk about the product vs. of the solution you can give to that client Talk about the product vs. about the solution you can give to that client. When we receive a lot of information, we are increasingly demanding to choose what we are going to focus our attention on … and this attention is […]
Growth and profitability strategy: know your market and adapt your value proposition
Growth and profitability strategy: know your market and adapt your value proposition It is very common for industrial companies to build their value proposition based on a high quality line of products and the technical service they can offer. This is valid and is the basis for building special proposals such as cases where the customer […]
Where is the most fertile opportunity?
Where is the most fertile opportunity? Business growth plan must be born from market opportunities: current customers, potential customers, new segments, new products or technologies…etc. To maximize the chances of success it is important to understand opportunities and what it takes as an organization to take advantage of it. For this, there are marketing strategy methodologies […]
Grow hand in hand with your customers: profitable and sustainable
Grow hand in hand with your customers: profitable and sustainable In order to have significant growth, the first thing is to do is protecting key customers. The effort gets bigger if first of all you have to recover the sales you may lose from a key customer to grow. The proposal is to work on […]
Industrial Marketing and commercial tools part I
Industrial Marketing and commercial tools part I Communication tools are a key support for commercial teams to achieve goals. Apart from value proposition, a set of communication and marketing tools you should consider the following. • Impact: concept and image.• Support sales arguments.• Talk to customer needs.• They can be specific to each segment.• Respect the brand and corporate image. […]
Marketing: at the market pace and the opportunity
Marketing: at the market pace and the opportunity Marketing must be the commercial key for the opportunity. It is very important to be aware of market signals and these are some good practices: Visit customers, listen to them. Establish key and potential clients…Be clear about opportunity map and its $ value. Satisfaction surveys and customer service […]
Does your sales team have the high impact presentation you need?
Does your sales team have the high impact presentation you need? You have a meeting with the team that makes the purchase decision of a potential customer…. What do you want to highlight from your company? How do you show that you understand your client´s needs ? What are the value offer technical and commercial […]
