I’m Lina, your strategic ally in B2B marketing.

  • I’m a senior, specialized, and flexible resource, ready to support your marketing strategy and execution in industrial markets.
  • I help drive your business growth and boost sales through targeted actions and effective positioning.
  • I provide direct executive support and tailor-made solutions.
Let’s talk. I’d love to hear about your needs and explore real opportunities for your business.
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Impakta is a specialized b2b consulting and project development firm.

We are marketing and communications experts.
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Well planned and executed B2B communication is a competitive advantage of great strategic impact.

Improve your communication.
Learn more here

What Impakta does for B2B companies

We understand the business and the opportunity with a strategic vision.
Based on robust methodologies, we develop marketing and communications plans and projects.
We offer project execution and support to guarantee results.

Results

  • Profitable and sustainable sales growth.
  • Business development and new costumers.
  • High impact sales tools.
  • Strong brand positioning and value.
  • Strong digital marketing.
  • Strengthen competitive capacities.

Director and consultant Impakta

Lina Gómez Gutiérrez

With over 20 years of experience enhancing the competitive strength of B2B companies, I have served as an executive, manager, and currently, as a consultant. I specialize in strategic markets and high-impact communication for B2B businesses.
I hold a Bachelor’s degree in Business Administration from Boston University and a Master’s degree from IE Business School in Madrid.
Flexible and rigid PVC films, polypropylene, polyurethane systems, industrial tapes and adhesives for a wide range of manufacturing and processing industries.
Specific experience in the flexible packaging, building and finishing materials, public spaces, and transportation sectors.
  • Strategic brand renewal, visual identity, and corporate communication, with 360º planning and execution.
  • Development and market introduction of innovative products. Strategic alliances.
  • Expansion into new export markets.
  • Business transformation processes to support traditional family-owned companies in the challenge of staying competitive and profitable.

What is Impakta's approach?

Results are achieved working on these three fronts.

Some outstanding projects carried out for B2B SMEs

  • Marketing and commercial development strategy: research, strategy, plan, communication tools and sales force training.
  • Commercial communication strategy, sales force tools development and other channels.
  • Website development, with or without e-commerce.
  • Market research, strategy and new product launch execution.
  • Go To Market strategy for new markets.
  • Brand development, positioning plan and integral communication: internal and directed to the market.
Learn about the methodology and results achieved.
Let´s talk

Impakta solutions portfolio

Strategy and projects: these are the 3 high impact services for B2B companies

Strategic consulting

Impakta works with a robust and proven methodology that generates value for the company.

There are 3 stages that are developed with the management, the team, and are complemented with research and market field work.

PreK: understanding the business in depth

Close up to the company´s market reality, it´s environment and business objectives.
  • It includes:  In-depth review of the business, the market and the opportunity.
  • Strategic alignment with the management on business vision and objectives.

K1: Actionable strategic plan

We develop a strong strategic marketing and communications plan and budget. It details concrete actions, projects and activities focused on strengthening company´s competitive capabilities.

2: Action!

Using effective communication, the team is involved, committed and motivated with the new plan. We develop a customized management tool that allows for effective control and implementation monitoring.

Impakta delivers the strategy, plan and execution of growth-oriented projects.
There are 4 key areas that determine B2B sales success. According to this vision, these are the objectives that Impakta achieves for your company:
Optimize sales strategy and efficiency
Develop new customer and market.
Shield pareto customers.
Launch new products and services.

Click for project details

Optimize
SHIELD
Develop
LAUNCH
Excellence in communication is a key element that allows strategic impact on the market and the company culture. Impakta works in partnership with Agencia Central, an independent advertising agency, that supports the quality of these projects with great talent and experience. Strategy, design and creativity focused on B2B companies.

Impakta takes your B2B communication to the next level

​Brand and corporate image

Renew, create or strengthen brands to maximize impact and value.

Internal communication

Align, motivate and engage the team.

B2B digital marketing

Take advantage of business digital development possibilities.

B2B sales communication

Develop effective sales tools bringing the company closer to the market.

Impakta experience

“Impakta, directed by Lina Gómez, has demonstrated the best ability to understand business-to-business sales needs, to create the most impactful communication and to build the right strategies according to each business need.”
Carlos Valencia
CEO of Norventas
Leading company in the distribution of construction products in Colombia.
Impakta has developed and executed more than 25 high-value projects for companies in several industries such as construction, packaging, laboratory equipment and supplies, plastic manufacturing and business services.
As an executive partner specialized in marketing and communication, I work closely with the client’s team and business to build relationships of trust and added value.

Let´s talk!

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